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General Tours
The Task: Create Our Ultimate Online Vacation Marketing Engine Across Four Websites
Along with one of our design partners, Hatchling Interactive, General Tours wanted an internet presence where
they could showcase and manage every aspect of their vacation products for their own website as well as for their
four partners, down to every vacation city, hotel, price and promotional offer.
The Solution: A State-of-the-Art internet application that offers GT full control over their vacation product, search
capabilities, hundreds of hotels and cruise ships, dozens of world geographic regions, hundreds of tour add-ons and customizations, dozens of rotating
promotions based upon date ranges, and many thousands of departures and prices.
"Mighty Innovation has given General Tours a truly state-of-the-art
travel marketing website. From one management control panel, all five
of General Tours' websites now respond with up-to-the-minute offers based on customer demand and inventory. Using the enormously powerful but easy-to-use application developed by MI, our product managers now have hands-on, real-time control of hundreds of products; thousands of hotels; and pricing for tens of thousands of individual departures.
It's a tremendous achievement to make the complicated seem simple, and we have Clint's hard work and technical skill to thank for this accomplishment."
Craig Davis,
CFO,
General Tours, Inc.
Highlights:
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State-of-the-Art Vacation Industry Functionality |
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Full Activity Logging & Reporting |
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Random and Rotating Promotional Content |
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Seamless Integration with Forum and Flash |
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Client-maintained Content Management |
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Spreadsheet Upload for Vacation Departures/Prices |
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Management of Five Websites from One Control Panel |
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Management of All Aspects of Product Catalog |
View Website
Student Loan Solutions
The Task: Create a CRM Solution for Customers, Employees, Affiliates and Managers
Student Loan Solutions, LLC (SLS) contracts Mighty Innovation to create a web-based application to facilitate and manage
everyday operations for SLS salespeople, customer service staff, managers and company executives. The same application
is used by potential customers via SLS's public-facing website, where they funnel into a queue of leads that are assigned to
sales staff by SLS executives. Customer Service representatives facilitate a 12-stage fulfillment process that integrates
automatic E-mailing and faxing to loan lenders, with each step recorded for future reference by staff and executives.
The Solution: A comprehensive CRM application that sets SLS above the competition in terms of employee efficiency,
customer convenience, executive-level supervision and increased partner value.
Highlights:
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Full management of employee progress and efficiency |
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Real-time sales compensation structure and "% of Goal" stats |
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Automatic integrated faxing to lenders based on borrower status |
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Automatic popup reminders to CS reps and salespeople |
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Tab-based 5-page application for customers |
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Customizable spreadsheet for SLS affiliates |
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Nextel Race Experience
The Task: Give Us the Ability to Manage Our Nationwide Tour
Representatives from Hatchling Studios who created an interactive online experience for their client who was launching a
countrywide Nextel/NASCAR PR campaign came to MI to provide back-end components to manage stops on their
tour, and statistics of every fan at various NASCAR races who participated in their racing simulator.
The Solution: Complete management of every tour stop, leaderboard and simulated race driven by every fan
at every NASCAR raceday site.
Highlights:
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Seamless integration with interactive Flash components |
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Secure administration of every tour stop and every racer involved in the campaign |
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Virtual racer login and profile configuration |
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Real-time tour stop and user profile reports |
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Sprint/NFL Access Tour
The Task: Manage Every Tour Stop and Every Participant in Our Promotion
Representatives from Hatchling Studios who created an interactive online experience for their client who was launching a
national tour involving Sprint and the NFL came to MI for back-end components to manage every aspect of their promotion.
The Solution: Complete management of every tour stop and finalist involved with the promotion.
Highlights:
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Seamless integration with interactive Flash components |
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Secure administration of every tour stop and every tour participant |
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Participant login and profile administration |
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Real-time tour stop and user profile reports |
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Online voting for participant finalists |
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Real-time voting reports grouped by finalist and by tour stop |
View Website
The Meat House
The Task: Give Us the Ability to Manage Our Entire Online Product Catalog
The Meat House came to MI as they embarked on a new initiative: online sales of their award-winning
meats. They needed full autonomy over every category, product and price point that would be secure enough
to compete with other first-class vendors in the industry while being flexible enough to evolve along with
their rapidly growing organization.
The Solution: Complete management of every aspect of online sales and marketing.
Highlights:
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One-stop management of every product and category offered |
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Seamless real-time UPS shipping calculations |
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Secure E-commerce: shopping cart, checkout and confirmation |
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Analysis reports: average order size, orders per month |
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Targeted data-driven marketing based on order history |
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Automatic E-mailing and faxing of new orders to distribution center |
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SCADD, Inc.
The Task: Reconnect Us with Our Customers
Scadd, Inc. came to Mighty Innovation for a complete design overhaul and the addition of several components, including E-commerce
capabilities, the ability to maintain the site's content themselves, and secured customer- and admin-only areas.
The Solution: A slick, contemporary design tailored to Scadd's core market of structural engineers and a site boasting features
that will prevent the need for enhancements or maintenance until well into the future.
Highlights:
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Contemporary, Market-oriented Design |
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Secure Checkout & Ordering |
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Software Demo Download |
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Customer Feedback/troubleshooting Forums |
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Client-maintained Content Management |
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Client-maintained Users, Groups & Permissions |
View Website
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